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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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DQ 2- Sales and marketing

DQ 2- Sales and marketing

Q You have been hired to do some marketing research for a candy company that sells its products mainly to kids that represent all races and economic levels. The company is leaning towards using the Internet to conduct the research. Their reasoning is that Web-based marketing research is easier, faster and cheaper than more traditional methods. Why might you persuade the company to think otherwise?

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First of all, as an employee to do marketing research, I will definitely congratulate them for selecting web-based marketing research as it is doubtlessly easier, very much faster and extremely cheap than doing market research physically.